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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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« Who Was Your Favorite "President"? | Main | Drives Me Nuts »

Comments

Brent Green

As a Classic Rock fan and someone who has developed many promotions with radio stations, I couldn't agree more with your point, Fred, about how stations sometimes fail to handle the passing of Rock legends with sensitivity and compassion. When someone dies who we've followed closely, part of our history goes with them. The stations that get this have so much more credibility than those who handle these moments as mere interruptions in the midst of their hype circus. When Dan Fogelberg died last December, I received many emails about my blog homage to this talented man who died way before his time from prostate cancer. This matters to men and women in Dan’s age range who have attended his concerts and purchased his albums...and who are your fans, and who have the money to sustain your format in the future … or not.

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