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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« Same Game - New Rules | Main | Generating Your Own Buzz »


Jim Kerr


This goes beyond texting into the world of providing a unified experience. Today, you can do things like this:

"Be the tenth caller, the tenth texter, and the tenth visitor to WXXX.com, and you'll win tickets." It's just a little contest example, but doesn't even that make the station sound bigger than just a frequency?

Well, you can do that NOW with a phone, a text messaging company like Hipcricket, and an online messaging company like Meebo.

I remember listening to WNCI when I was young and hearing the booming "120,000 watts rollllling across Ohio," and I just was in awe of this station that just swept across the entire state. We can now do that with the web and mobile phones... make our stations seem so much bigger than they are.

But how many do?


Bill O'Brien

Dated ? Perhaps - But it's the reality we deal with - How many times have we heard about a car accident happening because someone was texting while driving ? Texting is so mobile, but so dangerous behind the wheel - So, how about if we creative radio people come up with an interesting execution of asking for caller blah - We want everyone to participate, but because we don't want anyone to put themselves or anyone else in harms way by attempting to text while driving, we're asking them to save the text, and dial carefully, and be hands free if that keeps you from a ticket - The last thing any of us want is someone hurt or worse, along with a lawsuit and the bad publicity that would go with it because a listener was involved in an auto accident due to texting while driving to participate in a radio contest - Not a sermon - Just a thought!

Matt DuBiel

I cringe when I hear stations say the 9th TEXTER.....because 9th is the part that doesn't fit. It's a Meatball Sunday.

They should be a random texter....9th this 10th that is all old thinking. Let's not mix old thinking with new technology!

"We've got Pearl Jam tickets and in 15 minutes we're picking a random texter to go to the show on us."

Then send everyone an autoresponder with the option to BUY whatever they were trying to win for 25% off!

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