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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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the thing that npr has going for them is their national reach and an engaged audience. i think it's going to be pretty difficult for local radio stations, even in larger markets, to attract enough listeners to participate in their exclusive social network, essentially trying to peel them off of myspace, facebook, etc. people have network fatigue - meaning they belong to too many networks (Engage.com, Friendster, hi5, Hyves, imeem, LinkedIn, MySpace, Ning, Oracle, orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, classmates.com, facebook) and adding another to the mix is going to be difficult. i can imagine people signing up, but actually using the space to connect with peers seems unlikely. i've looked at some of the clear channel sites and it's fairly desolate. myspace and google have teamed up to create opensocial - the first company to offer opensocial networks to radio stations will be in a good position.

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