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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Jim Kerr

Don't forget the lower price point. A $199 phone is a world of difference from a $399 phone for your average consumer. I would dare say that the lower price point was probably a much bigger factor than the app store, 3G, and GPS.

Cheap cool phone >>>> Expensive cool phone

Bob Bellin

The manufacturers of handsets and smartphones do lots of consumer research (which may be vexing to most radio people who have watched their industry all but abandon the practice) and believe me, if consumers wanted FM radio chips in them they would already be there.

One of the things that makes the iPhone so attractive is that it enables portability for so many of the things that people do now instead of listening to the radio.

FM radio's in cell phones is like newspapers in laptops. Radio would be better off creating some unique apps for the iPhone, branding them and including some sort of attractive bounce-back.

Bob Bellin

The manufacturers of handsets and smartphones do lots of consumer research (which may be vexing to most radio people who have watched their industry all but abandon the practice) and believe me, if consumers wanted FM radio chips in them they would already be there.

One of the things that makes the iPhone so attractive is that it enables portability for so many of the things that people do now instead of listening to the radio.

FM radio's in cell phones is like newspapers in laptops. Radio would be better off creating some unique apps for the iPhone, branding them and including some sort of attractive bounce-back.

Bob Bellin

The manufacturers of handsets and smartphones do lots of consumer research (which may be vexing to most radio people who have watched their industry all but abandon the practice) and believe me, if consumers wanted FM radio chips in them they would already be there.

One of the things that makes the iPhone so attractive is that it enables portability for so many of the things that people do now instead of listening to the radio.

FM radio's in cell phones is like newspapers in laptops. Radio would be better off creating some unique apps for the iPhone, branding them and including some sort of attractive bounce-back.

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