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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

tesa

hey jacob, tesa from kyte here.

great observations!

to your point about radio adoption of video applications, i do see a lot of stations launching with online video. major radio station networks have definitely recognized the significance of online video...and many are utilizing kyte's platform to power their efforts.

major stations around the country - including LA's KCRW, power 106, KROQ; NYC's z100, san francisco's KMEL - have all utilized kyte's technology to bring a face to radio, and drive their terrestrial radio audiences online.

they have used kyte to produce and broadcast videos (including live) for their in-studio events, live remotes, concerts, etc; promote user-generated video contests; distribute this content virally across the web; and much more...which resulted in increased engagement from their listeners.

you should take a look! some samples below:

KCRW - http://www.kcrw.com/news/democratic-national-convention-2008 and http://www.kcrw.com/news/republican-national-convention-2008

power 106 - http://power106.com/

KMEL - http://kmel.com/main.html

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