With apologies to MTV and the Buggles, a new study shows the importance of video streaming in the Internet world - among Boomers. A new study by the NPD Group shows that a majority (61%) of Boomers web users have streamed video.
Leo Laporte said the same thing during our recent Summit and NAB sessions (streaming video of the former, and our "60 Digital Ideas in 60 Minutes" presented at the NAB are both available on our website).
Look at many radio stations sites. Where are the video applications? What are radio personalities providing listeners in terms of their own videos or even videos they find elsewhere? The proliferation of hi-speed Internet and the growth of YouTube have facilitated this astounding growth.
Alternative and Active stations "get" it, but Classic Rock stations are often slow to understand the opportunity. This NPD Group study, along with our own Tech Poll from earlier this year, underscores the need to make video a key part of a station's Internet offerings.