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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Dan Kelley

A belated observation: it would appear that the CEOs of the Big 3 need some show-business coaching, along with learning the realities of the present-day media environment.

Think morning air talent sleeping in a cardboard box in the cold for a few nights raising money for the homeless. Done from a plush, warm environment makes the plead far less effective.

I'm hoping, for the sake of our state, that they've learned a few lessons before their next trip to Washington!

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