Our blog last month about the difficult terrain the industry is facing in the sales arena motivated a variety of responses, posted on the site and off-line. Clearly one of radio's biggest challenges is figuring out how to monetize its digital offerings. One of the more interesting came from digital consultant, Mel Taylor, who spends a great deal of his time working with newspapers on these same types of challenges.
Mel sent us this unique deal offered by none other than The New York Times:
A new Pew Research Center study now shows that more people used the Internet to find out about election news than used a newspaper. What does that fact, and this ad, tell us about the state of "old media" and its uphill struggle to integrate a digital menu into its revenue generation strategy?