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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Jeff Schmidt

I agree Fred.

Clearly this is not an either/or proposition. It's BOTH/AND

Stations should have station only mobil apps available. These are clearly for our true fans.

Stations should also make sure we are included/available amongst the array of choices the growling number of aggregation type apps offer. This is for discovery and for our casual listeners.

listeners engage with us at different levels of interest, so a multi-dimensional strategy is the key.

Mark Ramsey

Hi Fred!

Hey, I've given you an opportunity to promote the service!

I wasn't so much promoting a $10 service as I was promoting the idea that a one-stop shop has its merits, as AOL Radio and Flycast and Pandora prove for free.

I think it's FINE for stations to do this, Fred! And I'm not at all surprised that many want to. Well done, Fred. It's a great idea.

But my essential point remains. Stations have got to wake up to the proposition that being worth finding is more important than being the only game in town.

The town just broke wide open.

Bruce Goldsen

I agree with both Mark and Fred. Since Mark himself has written many times about "too much choice," I think of the individual station app on an iPhone (or any phone) as a "button" for that station on your new "radio." And the apps like RadioShiftTouch (or Wunder Radio, which I like even better) are filtered tuners. They both have great utility for listeners.

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