While Classic Rock stations argue about whether they should expose a Springsteen track from the much-awaited new album, Working On A Dream, or Triple A's debate whether they should play the single two or three times a day, and Active Rockers ignore it all together, NPR has figured it out. And in the process, they've become "The Bruce Station."
Last weekend, they streamed the entire album, song by song, on their website. And they're the only media outlet that broadcast Bruce's concert at the inauguration celebration this past Sunday.
We can talk about Pandora, and exposing music on sites like MySpace and Facebook, but the fact is that another terrestrial entity - public radio - has lapped Rock Radio. When talking about NPR, I occasionally hear people mention that old Alec Baldwin bit on Saturday Night Live, featuring the two female "NPR hosts."
That perception is about as relevant today as the notion that South Korea would never build quality cars. Between shows like "Fresh Air" and news magazines like "Morning Edition" and "All Things Considered," NPR regularly showcases Rock better than... Rock stations. And along with NPR's great music website, NPR and public radio are well on the way when it comes to hammering out a viable and credible music position. They're more than happy to give us shock jocks and Rock Girls.