What does it say about the state of creativity when the Christian Science Monitor reports that network TV has become too safe? Citing the lack of breakout, cutting edge programming, writer Gloria Goodale calls out television's powers-that-be for not taking chances on bold new shows.
Even during a time when viewers are staying home and willing to watch more television, few new shows have cracked through and truly captured America's imagination. Facing yet another season of American Idol, expectations for something new and different remain low.
Michael Burgi, editor of Mediaweek, notes that real-life events will overshadow whatever is on TV in early '09, starting with the inauguration. Of course that's been the case throughout much of this past year, where the drama of the election, the economy, Wall Street, and other events have been more compelling than Dirty Sexy Money.
Segue over to radio, we haven't had a "hit" since Howard Stern started playing "small ball" on Sirius. While Adam Carolla has had some isolated victories, what programs, shows, or formats have broken out in the past couple of years? Instead, we're starting Christmas music in October.
In the face of all the budget slashing, there's a screaming need for something new and different on the radio. While television is sleeping and newspapers are struggling to stay afloat, radio has a great opportunity to develop something unexpected. But, listeners expect nothing new from us anymore - and we rarely disappoint them.
Is this the year when a broadcaster, station, or personality steps out and truly makes some noise?