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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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Steve Poley, CELLit

When the leader assumes they (generally he) must have all the answers, the problems rarely are solved. It's amazing how much your 25-year old web manager knows. Check out their Facebook or MySpace pages. They can do magic ... if you'll let them. They can get you into the digital flow with Twitter, video, and other social tools. Let loose and fly.

Jer Hill

Yesterday the news reported that Home Depot had better than expected financial results. In the midst of the home sales slump, are smart home sellers making their homes more attractive to buyers? Of course.

One of the sacred cows of radio in general and rock radio in particular is "loudness". Has that been researched? Is it more attractive? I doubt it. It's your radio programming that attracts your audience and your lack of audio quality that sends them away.

In my experience stations who are true to audio quality will enjoy wider success as their great programming ideas won't be turned down or ignored because of their loudness and distortion.

Record producers have been cranking up the loudness on CD's for a decade or more and their sales have been falling. Is this simply MP3 erosion or could loudness be a factor?

My re-mastered Led Zeppelin greatest hits CD has convinced me to NOT buy re-mastered product which is another way of saying, "we put some radio style processing on it."

The radio industry that worries about being louder than the competition as a way of making radio more "attractive" to listeners is trying to get better results by repeating the same mistakes.

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