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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« Statement Of The Obvious | Main | MACCA & Coachella »


Bob Bellin

The rates are sadly, not even close to reasonable. The old rates were considered completely prohibitive when radio revenue was 25% higher. A 16% reduction requires radio to pay a bigger % of its revenues than was the calculus when the original rates were developed.

The NAB really messed up with this IMO. Rather than insure a transition to streaming for radio, this deal pretty much precludes it.

Radio's new slogan: "Suicide Heard Here"

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