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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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« "Going For The Gold" - By The Numbers | Main | What A Twit! »

Comments

Steve Poley

Thanks for the view beyond the expense line. Leaders should look for people more like their audience and less like the past. If your web manger isn't experimenting with twittering, wireless, and video then make the change happen. Maybe they are and you don't realize. Just asking might ignite the changes.

Bob Bellin

Surely, migrating terrestrial listeners to money losing streams just because you can isn't a winning strategy. Per the old joke, you can't lose $.05 on every sale and make up the difference in volume. So continuing with the current royalty structure isn't a viable strategy, because the better you do at it, the more money you'll lose.

A solution? Radio has to understand that its future in online, not on air. Offer to toss the idiots at the RIAA a bone on terrestrial royalties in exchange for a MUCH BETTER deal on streaming - and by that I mean something comparable to what Sirius/XM pays.

If they don't bite, start charging them for ads - and stick to it. No pay, no play. Not everywhere, but just enough to kill a few key releases. That sounds desperate and high risk, but at the rate radio is losing audience and revenue, the industry should feel desperate.

There won't be any help from congress, as they have much bigger fish to fry then trying to negotiate a settlement between two dying industries who, after trying their best to kill themselves, are now focused on killing each other.

This is a fight to the death for radio. The longer the industry waits to understand and react to that, the smaller the chance of winning it.

William Vlarland

If you can't make money on something, or even have long-term profitability in view, why bother?

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