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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Mark Lesniak

One point I would add is that Hulu makes a lot of content available at once and with an apple-store simplicity to browsing their selections. People have short attention spans online, they know what they want and demand instant gratification. The networks were streaming on their own websites before Hulu... but who wants to go to all those websites?! I guess the bottom line to my comment is that - in addition to professional content - Hulu has a wonderful interface. I believe its a key to their success and a lesson. A lot of the radio biz is overlooking that just putting something online is not enough, you have to acknowledge the interactivity of the web and the way people use it. Many radio stations have websites that frankly look like they belong to last century.

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