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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Dave Logan

Throughout the mid-70s and early 80s, Paul Harvey's radio home in West Michigan was WLAV-FM. We were the first rock station to host his morning and midday broadcasts and that included his Saturday show too. During this time, the station was #1 in every significant demo (except teens) and Paul was very much a part of our station's personality. His show sold a pricey premium and we always had sponsors eager to sign on. To some, it sounded strange hearing Aerosmith fade out and Paul suddenly appear with his famous "Hello Americans" salutation but it worked for us.

If you haven't heard this clip, enjoy what a skilled production director can do.

http://hearingvoices.com/news/2007/07/bong-hits-for-paul-harvey/

Bill Thomas

Fred, I was behind the glass watching those focus groups when you did them in 1987 and I remember them well. Amazingly, Paul Harvey was already 68 years old then, yet his connection with the audience transcended generations as well as formats. His passing is one more reminder to our industry that great content is always vital for enduring success. RIP Mr. Harvey.

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