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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Greg

Didn't you claim that 2% of those that want HD Radio actually own HD radios? Extrapolating, if there are 150,000,000 adults in the US, then that would imply 3,000,000 HD radios in the hands of consumers. iBiquity claims around 1,000,000, but we all know, in reality, that number is probably 1/3 of that, with all of the returns of these "deaf" radios. Very surprised you didn't claim that 25% want HD Radio. Did iBiquity/HD Alliance give you the boot for that original HD Radio Questionnaire?

Fred

Greg,these are only rockers - not everyone in America. You cannot extrapolate how the entire country acts from our survey. And unlike you, our polls don't have agendas, nor do they attempt to favor or hurt any company, medium, or gadget. If you read the blog and the study on our website carefully, you can clearly see that. Thanks for taking the time to comment, but understand that the point of the blog is that automakers aren't pushing iPod connectors, in spite of their obvious demand among our sample.

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