You have to give KISS, Craig Lambert, and Tommy Nast credit when it comes to re-energizing old brands, and giving fans a voice. The newest twist on this 35 year-old institution is to let the audience determine where KISS will play this year on their North American tour.
You can also watch the band's video at www.KISSonline.com.
All the same, it's buzz, and a great example of melding a heritage brand, multi-media, on-demand, and consumer control. And it's nice to see KISS - the greatest self-marketers in the world - acknowledge the importance of radio in making "KISStory."