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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Scott Hanley

A great look at this, as usual. I posted somewhere else over the weekend -- there's another hit that could even nail the Freep and Detroit News and their "partial publication" strategy harder -- most governmental agencies and related actions require publication (for permits, bids, etc) in a "daily local publication with wide delivery." How long before the decision is made to just do the notices online, and just on an agency website, given the cost? Behind classifieds and real estate and the dwindling retail outlets, even more "fat/easy money" could be gone.

And ten years ago, we all sooooo wanted our stations get us some a that newspaper money....

Time to make our listener's lives more interesting and better, maybe?

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