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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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« Forever Young | Main | Politically Speaking »

Comments

Steve Poley

The consolidators ought to franchise the local radio signal to any group that can pay a reasonable upfront fee and then operate the station with a % back to the franchise owner.

Just like a McDonalds with the consolidator carrying the note.

The new team can run the show … be local, act local, live local all the way to the local bank. The bank will likely be one of the first new clients for the franchise team.

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