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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« Getting Jobbed | Main | Idolizing »


Jennifer Lane

Excellent headline!


"New Zune To Include HD Radio"

"Bob Struble, President/CEO of iBiquity Digital Corporation, commented, We are very excited about the launch of HD Radio technology on Microsoft’s Zune HD. We are planning with the HD Radio Alliance to promote Zune HD to consumers."


"Are Ford and HD Radio in Sync?"

"The radio industry will, of course, promote Ford for free in exchange for this development as part of the presumably soon-to-expire pledge of airtime to the HD radio effort."


Ford dealer-installed HD Radio never materialized. This is simply the same strategy taken with everyone else - it's all about the promotion of those that are willing to include HD Radio. Tit-for-tat - nothing that consumers actually demanded. The HD chipset is still very power-hungry (500mW) and Struble is shooting for battery life of 4 to 6 hours. This is very doubtful, as SiPort duped CES 2009 claiming 110mW, but that was for HD Radio Playback Mode only, which does not include live HD Radio. 160,000,000 iPods have sold, while only 2.5 million Zunes. Apple will never directly include HD Radio in its products. Micrsoft is hoping for free publicity to save their dying product. And, good-luck with reception, with those earbud antennas - most listeners have problems with dipole antennas.

As far as Panama, it's funny that out of over 20,000 hits on my blog from 91 countries, I never once got a hit from Panama - something smells.


It doesn't matter where HD radio goes - Zunes, cell phones, toasters - nobody wants it or even cares. It's a service in search of a customer and aside from a few hard-care cases (very few) it's gone and going nowhere.

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