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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Emerson Bran

Obviously you too have fallen into the belief that radio still works. What audience are you researching?

Haven't you noticed that they're struggling for advertising dollars, could it be because advertiser can't afford to continue to lose money, because their "audience" is not listening anymore? Why is it that all the "great" bands that they push can no longer sell the millions they used to? Could it be because now audiences are smarter and have a better choice?

Again, I ask what audience are you listening to? Who are you researching? I looked at your client list and it shows me that the stuff you ar writting is a crock so you can grow your company.


Emerson, thanks for the thoughtful post, but your points miss the mark. Who are we researching? 21,000 respondents across 64 rock, classic rock, and alternative stations. They buy music, and most still depend on radio to discover new music. Those are facts, not suppositions, and there is other research conducted by other companies that supports this data. As for the struggle for ad dollars, that has nothing to do with music purchase or music discovery. It's a larger problem that radio - along with TV, magazines, newspapers, and other media - are encountering - no matter their usage levels. I would be more than happy to look at any data you have to substantiate the claims you're making. Thanks for taking the time.

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