I remember being at an outdoor barbeque about 10 years ago, and the host's teenage daughter put on a CD that surprised me - Steve Miller's Greatest Hits. I was sort of expecting Green Day, or Mariah Carey, or maybe even the boy band of the month. And as one hit played after another, everyone - young kids, teens, and adults - was rocking along with Steve Miller.
In fact, that's the way the Pew researchers phrased it for this chart that shows the overall popularity of different music genres across this mega-sample:
But it gets better because as the study points out, it's hard to imagine a time when parents and kids saw music with such a high degree of compatibility. This speaks to the multi-generational appeal of Rock in general, and the timeless quality of Classic Rock specifically.
The chart below, isolating 16-29 year-olds, speaks volumes about the power and appeal of Rock N' Roll:
Perhaps it also suggests that young people today are more open about music, and possess broader tastes than at any time in memory. Impressively, they appreciate Elvis, Dylan, the Beatles, Aretha, Johnny Cash, and even Sinatra.
And Rock's universal appeal - crossing generations - is a more powerful story than any ratings book or value added promotion.
So, Rock radio sales reps, let's start telling it.
Post Script: The ABC circulation figures for music magazines in the UK is scary. NME has taken a 27% dump in the past year, not to be outdone by Kerrang! (-28%), Uncut (-12%), Q (- 11%), Mojo (-8%), and Metal Hammer (-5%).
The only winner? Future Publishing's mag, Classic Rock - up 5.5%