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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Larry Sharp

As a guy who first feared, then embraced having a consultant, I concur completely. I have had the pleasure and privilege of working with Jacobs Media for 20 years at 5 different radio stations. All were better for it. I am better for it. Thanks for calling my babies ugly when they were Silvio, er, Fred.

John Ford

I'm kinda' speechless about jersey 101 dropping walt. his tenure there has got to be one of the most successful runs as a consultant in the radio biz. I worked for and with some of the smartest radio consultants in the business (including 5 years for sabo media) and when it comes to talk, especially the concept of fm and talk "formats," not just some vague concept of 'spoken word' or 'politics' or "sports," walter is really the only guy who really gets and got it. The success of jersey 101 speaks for itself.

BJ Shea

Here, here, Fred. I learned a lot from Walter & currently from you through these posts. I was one of those radio guys that blasted consultants & now I don't. Then, I was frequently out-of-work & miserable at home. Now, I'm celebrating my 10th year in the same market w/the same company, the ratings are good & our station was the top biller in July. The difference? I employed a personal consultant many years ago. We meet frequently & discuss my biz & home life. His suggestions have been invaluable. Will I ever be "cured?" I've read too many business books to know that a desire to keep learning needs no cure.
Where do you find a personal consultant? Well, they go by many names: mentor, business coach, therapist, life coach, Walter Sabo, and Fred Jacobs to name a few. - BJ Shea (KISW, Seattle)

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