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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Ralph Cipolla

Another aspect of the talent problem in radio: a station manager tells their "Ringo" that they can no longer afford to keep him in "the band." So, they replace a beloved and familiar icon with "Pete Best"... Or even worse - an electronic drum machine.

Mark Woolsey

In radio, we have eaten our seed corn. Because of extensive voicetracking, automation, etc, even in smaller markets, there aren't that many places for an up-and-coming talent to polish his or her delivery. So we get what we deserve-mediocrity.

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