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JacoBlog - Jacobs Media's Blog: New Zune Rising - Part 2
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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« New Zune Rising - Part 1 | Main | Life Lessons From The Detroit Tigers »



As I said yesterday I don't believe you're still pushing this junk. Did you ever stop to think that maybe the reason it has been a dismal failure from the word go is because the small amount of people who have actually tried it including yours truly know how really badly it performs? The techies who make or break a new product moved on about a minute after they turned one one of these turkeys.
Perhaps you'd like to buy an Edsel dealership?



"But that doesn't mean that HD2 channels cannot be deployed in ways that would actually benefit radio"

They already are, by jamming competitive adjacent-channel stations off the dial, replacing their signals with programmng from the HD Radio Alliance owned stations' HD2/HD3 signals. You will never get consumers to by into HD Radio, no matter what you put on the side-channels (especially Gen Y), but by destroying adjacent-channel stations, this is a way to try and force Highly Destructive Radio. There is something called ION:

"We Might Want to Keep an Eye on ION"

"If the commission embraces the notion that secondary digital streams really do constitute separate licenses that can be separately assigned, one could easily argue that radio stations that have opted to transmit digital streams (i.e., 'HD Radio') should also be permitted to sell those streams as separately licensed stations... For one, the number of radio stations could theoretically double or triple overnight. This might not have the cataclysmic effect of, say, the injection of nearly 700 new FM allotments through the notorious Docket No. 80-90 a quarter century ago, but you never know. At a minimum, if the law of supply and demand were to hold true, the overnight doubling/tripling of stations would likely depress each station's value. And such a rapid increase in the number of stations would logically lead to a similarly rapid increase in competition for audiences and revenues. Are we all ready for that?"


Naturally, HD Radio makes no business sense, unless these HD2/HD3 signals destroy competitors' signals, which they do. Hopefully, at some point, there will be an invetigation into the iBiquity/FCC relationship, or litigation at the very least.

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