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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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George Reed

There has never been a more critical time in our industry to develop a Plan B. Plan A didn't work.

Radio can survive and even prosper. But not without rethinking everything we do (and what we're not doing). Great things can come from adversity. Now is the time for everyone in our business to step up and lead.


Tommy Griffiths

I tend to wonder if Radio ever had a Plan "A". Radio companies seem to live under the mantra "If we air it, they will listen." which isn't a plan, it's a delusion.

And do you take requests for "Best of Blogs"? For some reason, I like Fred's Fantasy Radio Team blog.
Tommy Griffiths


Tommy, I wonder why. Thanks for commenting and best wishes in the new year.

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