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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Steve Poley

How smart! Thanks for leading with a new point. I'm thinking leverage. Take radio's reach and use it with the two way connectivity and accountability of the web. We need more smart people to go forward with this idea.

Let's not rest on "easy comps" for 2010. Time to grow, make more money, and be contributors.


This is powerful information and exactly the kind of thinking that radio needs in 2010.

The media measurement of the new decade will be "share of attention". This is no time for the industry to undersell itself. Steve's comment about not resting on "easy comps" is also right on the money.

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