You've probably heard them, too - lots of smart radio ads for Constant Contact, the email marketing company that enables small businesses and organizations to create email marketing campaigns.
I know lots of people who use Constant Contact, and I often look at the bottom of email blasts I receive to see whether the company has picked up another client.
Constant Contact is a huge success story. In the middle of this great recession, they racked up a 50% revenue increase last year. And they hired 170 new employees in '09, and are looking to increase their ranks this year.
Here's another success story: they are heavy radio advertisers, relying on national radio campaigns to tell their story.
As their CEO Gail Goodman recently noted, "During one of the most challenging economic environments for the small business community ... (Constant Contact) delivered significant revenue growth and profitability that was well ahead of our original expectations."
This is an incredible sign that radio can deliver eyeballs - and new customers - to a "new media" company like Constant Contact.
Radio works, when the campaign is strategic, clever, and consistent - all attributes that define the Constant Contact effort on radio.
At a time when radio continues to be positioned as a punching bag as ad dollars move to social media, advertisers, planners, and marketer need to hear about success stories like Constant Contact. By the way, they're even "testing" radio with a link on their website (below):
Constant Contact isn't an auto parts company, a tattoo parlor, a bar, a fast food chain, or a mattress discounter.
They are a new media, email marketing success story.
And radio has played a key role in their rapid growth.