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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« Local Schmocal, Part 3 | Main | March Smartness »


Dorea Potter

Thanks for you insight...and keeping us focused on what's important, what's necessary, what's fun...and what will keep us relevant for years to come!



First, bravos on your spot-on Local Shmocal posts of this week. The ultimate destination of our wired/unwired world is local albeit one defined by GPS rather than DMA or block code.

Second, kudos for inviting some well deserved attention to state broadcaster associations. The women and men leading state association efforts consistently make significant contributions to broadcasting and, too often, fail to get the public praise they have so tirelessly earned. Please allow me to applaud your suggestion to us that we attend our next state assoc conference. Let me also encourage serious involvement. Contact your state association CEO and ask what you can do to help.

In closing, permit me to liberate something from the new Heath & Heath writing (Switch). "The question to ask is 'What's working, and how can we do more of it?' Sounds simple, doesn't it? Yet in the real world, this obvious question is almost never asked. Instead, the question we ask is more problem focused: 'What's broken, and how do we fix it?'"

Thanks, Fred. Keep up your good work of sharing what's working.

Dave Martin


Dorea/Dave - thanks so much for the kind comments. These state broadcaster conferences are inspiring and worthy of everyone's time.

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