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JacoBlog - Jacobs Media's Blog: Local Schmocal, Part 3
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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Mike Stern

Instead of offering an opinion I want to pose a question about big-name talent not currently on the air.

In some cases PPM left these big names with decreased ratings despite expensive contracts. Yet the value and cache of heritage talent cannot be denied.

So... where do we go from here?


Mike, it's the $64,000 question - well, maybe more than that. At a time when radio is cutting back on compelling, heritage talent, is it losing some of its local identity? Yes, we'd love to hear other comments on this topic.

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