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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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« Tubed | Main | Brand Ex(experience) »

Comments

Geoffrey James

Wow! This post is full of wisdom when it comes to dealing with buyers. I almost never post links to other blogs, but I think I'm going to make an exception in this case. Fabulous stuff.

Geoffrey James
Sales Machine (BNET.com)

Jordan Wilder Guagliumi

I really enjoyed this post today. Especially this part... because this is where we are having a lot success with interactive:

5. Find something cool to sell - The ratings will only get you so far. And when they're bad, what do you have to sell? Every station has hidden jewels that no one bothers to champion. It could be that acoustic show on the weekend that has plenty of unsold inventory. It could be that studio webcam that is generating mega-page views but hasn't ever been sponsored. It could even be "Two-Fer Tuesday," the audience's favorite feature each and every week that has never had a title sponsor.

Reps can’t believe what they are getting for viable, successful interactive products that they (had available but) weren’t even pitching in the past.

Thanks,
JORDAN

Jordan Guagliumi
Director of Interactive Sales
Saga Communications
500 Commercial Street, Manchester, NH 03101
work 603-669-5777 fax 603-669-4641 cell 603-860-2636

Fred

Thanks for the comments, Geoffrey and Jordan. I heard from a number of people "off-line" about this post so I believe it resonated. Thanks to both of you for taking the time to comment on a sometimes frustrated programmer's view of the universe.

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