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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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I agree, and not condoning the reprecussions, but inevitably the Recording Industry made piracy grow enormously over the past 5 years.

I can say that the internet has exposed me to music that I otherwise would not have been able to hear or ever knew existed. I live in R&B/Hip Hop central. There are no more Country, Dance, Swing/Jazz, or even a real "oldies" station(s) in Los Angeles anymore. It scares me to see 40+ year olds "bumping" hip hop in their cars, but can I blame them with a city that is saturated in HipHop/neo-R&B/Rap music? A city that has more than sufficient spanish stations, more than enough talk stations...It's no wonder people have converted to satellite radio and mp3s! Hell, I even find myself listening to the cable TV "music choice" channels more than the stereo/radio.

I want variety similar to Jack-FM(which has a great 80s-90s mix), but I'd love to hear Sinatra, Martin, Armstrong, Prima as well as maybe some dance/house music. Obviously, not all on the same dial for clashing reasons. Also, considering all of the frequencies that are available in Los Angeles, and considering the diversity of people, I cannot understand why there are not one swing, 50s R&R, House music, or even classic Country music station(s) available anymore?
Speaking for myself(and I know I'm not alone on this), I am tired of the "bedazzled/Mighty GemIt" lifestyle and culture already. I don't feel the need to bling out my grill, or grow dreadlocks and rap to raggaeton beats. What ever happened to, simply put; Classy and classic Music?
KLOS, JackFM, and sometimes KRTH are the only ones filling a void or niche, and if 2 out of the 3 have been on the air longer than most other stations in LA, what do you think their secret is? I have a notion it because they kept it real all those years, and stayed true to their programming. They outlasted the trends by not changing for changes sake.

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