Usually, CEOs are accused of being overly rosy when it comes to their industry's projected health. That's why it was interesting to hear the recent comments from the new Chairman/CEO of the company that just bought the bankrupt Chicago Sun Times.
James Tyree predicted that "newspapers have got a good strong 10 years. By then, you'll have to evolve into something else - maybe five years evolve into something else - or you'll just be out of business."
Perhaps if you knew you only had 10 years to live, it would be tragic but perhaps motivating. Knowing your life was limited to a relatively short period of time, how would you live it differently? How would you rethink your career, your family, your financial situation, and your overall life?
What if this same pronouncement came from a new radio CEO, taking over one of radio's bankrupt companies?
What if radio only had 10 productive years left?
How would attitudes about entertainment, content, competition, and customer service and benefit change?
And could any of these moves benefit radio right now?