And in this case, the name is easy to spell: D-J
Our post on Monday noted how Facebook is absolutely dominating social media, while MySpace has cratered, BuzzFeed puts out a humorous list you don't want to see your name on:
8 Groups of People Who Still Use MySpace
In an exciting, ever-growing space, MySpace is saddled with a bad image that is only getting worse. While secondary sites like Classmates, LinkedIn, and Twitter continue to grow, MySpace has a loser aura, and humorous lists like this one are becoming common as the pundits pile on.
This just has to kill Rupert Murdoch, who seemingly made the right purchase when he bought MySpace just a few years back in '05 for $580 million. At the time, many felt that Murdoch had made a good deal, and was prescient for adding the world's largest social networking site to his media empire.
But that speaks to the precariousness of brands in the 21st century. Back when many of us grew up, brands had staying power. General Motors and Polaroid are examples of once-great brands that lost their way and became irrelevant. Sometimes this is due to not keeping up with technology, but in other cases, the culprit is not staying in touch with consumers and believing that longevity and success is an entitlement.
In the digital world, the cycles move much faster. It wasn't so long ago that Palm was dominating phones and PDAs, Yahoo was the search leader, and everyone logged on and IM'd with AOL. All of these brands were essentially "first in," but quickly lost their relevance and brand equity.
So when you think of social media, and you consider the reversal of fortune that has impacted Facebook and MySpace, it speaks volumes about media brands and their place in the mind of consumers over the next few years.
We discuss this a great deal in focus and listener advisory board groups we conduct for radio. Many apologize for still being on MySpace. While Facebook now enjoys the acknowledged leadership position, several respondents maintain their MySpace accounts, but often justify this by saying things like "But I hardly ever use it" or "I'm in a band and it's still a good site for musicians."
We don't hear "Because it's fun" or "It's cool" or "I love connecting with my high school friends" or "My entire family stays in touch this way." Those great one-liners are now reserved for Facebook.
As for radio, well we know how badly it has taken its PR knocks over the last decade or more. As a once-great media brand that dominated new music exposure, local personalities, and talk, radio has taken its share of knocks over the past dozen years or so.
This list on BuzzFeed has a high cringe factor. It doesn't mean anything, but it says a lot.