I was fortunate enough to see him speak at last year's Convergence conference - the Radio Ink get-together that brings together lots of tech-savvy thinkers and doers. In a recent New York Times "Corner Office" piece, Guy reiterated the importance of brevity in a fast-paced environment.
When asked what business schools should focus on, he replied: "They should teach students how to communicate in five-sentence emails and with 10-slide PowerPoint presentations. IF they just taught every student that, American business would be much better off."
We make that mistake at Jacobs Media from time to time, and I have been guilty of it in this blog. We're increasingly multi-tasking and becoming more ADD - good or bad. We're all trying to do more in less time, so the need for those quick-hitting takeaways is so important.
I frequently ask my staff, programmers, and researchers to try to boil it down to the "elevator speech" (or pitch). Imagine you're with the key exec or decision-maker in an elevator, and you only have the time it takes to travel from the 30th floor to the lobby. Could you synopsize and boil down your idea or strategy in that tight time frame?
We should follow it in our businesses, too.