It is fascinating to look for ways that stations and personalities use social media to connect and engage listeners. In Tech Survey VI, we asked respondents to rate a list of elements they'd most like to see included in station fan pages. And the pecking order - while not surprising - provides clues about valuable content in the social sector:
Some of the more creative uses for social media are coming directly from personalities themselves. Today's clever candidate comes from DJ Jordin Silver, using Facebook to help fans get her the morning job at 91X. As she points out, if it worked for Betty White, it can work for her.
Let's see how powerful "the community" truly is. Good luck, Jordin.