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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Dave Martin

Fred, cogent, as ever. Thank you. Radio's biggest challenge continues to be an acute problem of leadership. The fish stinks at the head first. My sense is until and unless those at at top are able to see, to grok, reality as it is rather than as it was or as they wish it to be little progress is likely. Too often we are witness to an ongoing, massive failure of imagination. A mindset preoccupied with incremental pragmatism, a genetic blindness driving efforts to get better at a game no longer being played. Optimization - endless tweaking - of numerators is the order of the day when we should be devoting precious resources to changing the denominator. Leadership must come to embrace the counter-intuitive notion of failing faster in order to succeed sooner. Tony Hsieh was kind enough to send me his new book - Delivering Happiness - this week. A great read which I highly recommend to you, your clients and readers here. Tony opens with this quote from The Matrix: "There's a difference between knowing the path and walking the path" Therein the crucible.


Great comments as always, Dave. Thanks for your contribution and for elevating the conversation. I will grab the book, as I'm sure will other readers. And let's start working on those denominators.

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