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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Jeff Mclfresh

I like the reference to 140 characters being spoken at a rate of about 7 seconds. In his book "The Mirror Test" Jeffrey Hayzlett says you now have 118 seconds to pitch someone. '8 seconds to hook them and 110 to drive it home.' I guess what can't be said in 140 characters won't get heard.

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