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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.
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Regular JacoBLOG reader, Conclave maven, and Arch/St. Louis all-round pro, Jay Philpott loved yesterday's blog – “140 Characters” - and responds with this cartoon, a link and his allotted 140 characters:
This 140 character caption (I counted, and spaces are included) is about 7 seconds when spoken. Has Twitter cracked the attention span code?
The comments to this entry are closed.
I like the reference to 140 characters being spoken at a rate of about 7 seconds. In his book "The Mirror Test" Jeffrey Hayzlett says you now have 118 seconds to pitch someone. '8 seconds to hook them and 110 to drive it home.' I guess what can't be said in 140 characters won't get heard.
Posted by: Jeff Mclfresh | Thursday, August 05, 2010 at 01:28 PM