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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Eric Holmes

Just not sure how people are going to feel when they find out the ads actually LIVE on their mobile devices. Seems a bit flawed to me. The actual ad is awesome though.

Fred

I understand your concern but perhaps Apple is redefining ads as content. In radio, that's an unorthodox way of looking at it, but I believe that's the goal with iAd. Thanks for reading/commenting.

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