As the mobile wars heat up, and AT&T, Sprint, and Verizon beat each other up, while Apple, Google, and RIM engage in hand-to-hand combat for dominance, the marketing they’re using say a lot about where this space is moving.
Verizon’s new campaign ought to resonate for radio people because it focuses on our inherent strength and DNA – the wireless signal – and who’s best:
Their “Rule the Air” marketing is all about letting the world know that no matter where you go, the Verizon network is best.
It started with “Can you hear me now?” featuring that nerdy guy walking around with his flip phone, but now is hitting a crescendo with the current campaign that lauds the company’s great wireless reach.
It sounds an awful lot like those “100,000 watt blow torch” promos that radio used to run, trumpeting the fact that the station’s invincible signal could be heard just about anywhere on any radio. For free.
I’ll bet some agency guy on the Verizon account remembered those promos growing up in Chicago, Omaha, or Des Moines.
Maybe those promos ought to be dusted off and run again.