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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Ralph Cipolla

Well, this blog is timely. Just last night, sitting by the TV with daughter (23), talking. The Verizon 'Rule The Air' spot starts, (which is arresting - it looks like a 'social responsibility in action' ad until the last 2 seconds when Verizon is identified), she stops talking, we watch, it ends:

She (verbatim) - "That was cool. That made me want to get a new phone. Can I get a new phone?"

Me - "Hey, let's see what's on Discovery Channel."

Buzz Brindle

When satellite radio became an issue, I started including the language "a FREE listener service of (company name)" into legal IDs. My successor eliminated that language. It's surprising that radio stations don't do a good job of promoting this obvious benefit.


The simplicity of broadcast radio remains an advantage. Thanks for the comments, guys.

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