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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Steve Jones

Great thoughts. I've held Buzz in high respect since competing against him in Boston a few years ago, and he's right on the money with this.

Just like any brand relationship, forging a lasting bond with customers goes way beyond the transactional moment (the retail equivalent of the meter). If you want to endear yourself to listeners in your community, care about the things they care about. Show them, in ways that minimize negative ratings impact, that you care.

Radio stations that lose their heart and soul are the low-cost model. Short term winners easily duplicated, eventually defeated.
The other option is so much more attractive... long term winners, hard to duplicate, seldom defeated.


Thanks for writing, Steve. I love the line "care about the things they care about." While programmers are busily devoting time to "gaming PPM," this is good advice.

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