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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« Beyond The Buggy Whip | Main | Falling Behind »


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Are there other Markets in USA doing this?

If not I think Steverino deserves a Raise!


I think that other anchors and personalities are dabbling with Twitter/Facebook fan pages, but Stephen's integration is novel, as is his respect for the community and what they bring to the party.

There is something transformative about The Backchannel. And yes, if I were the powers that be, I'd take a good look at it, and start thinking about how other applications in other markets. But like many good ideas, it requires a committed personality, and you're not going to find a Stephen Clark everywhere.

A caution, too, is not trying to monetize or co-opt it. Management should see it for what it is - a unique way to take the audience behind the curtain. Not to sell them stuff.

Jamie Favreau

Thank you for this well done video of the birth of the #backchannel. I loved it.


Jamie, the honors belong to Stephen Clark and all of you "backchannelers." By the way, I enjoy your tweets. Thanks for commenting.

Nikki Stephan

Great video! Thanks for sharing, Fred.


i like to read your posts. thanks for this one.

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