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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Mike Anthony

Fred - Great comments. We need to launch a collaborative re-invention of broadcasting. Think of it this way- "Radio - The StartUp"
If radio was an Internet startup...what would they do?

My guess is it would look very little like it does today but would retain at least one of the key attributes that made radio a friend...faces in the community.

If we start with a singular vision - "Listener Obsession" - a plan to effectively re-invent our business can be developed. Let's talk more about re-inventing radio and making it relevant again in our communities...not ratings gimmicks.


LOVE this comment Fred... "Because the idea of radio – the consumer's word for audio entertainment – is still incredibly cool. Maybe it’s just the tired way we often execute and deliver it is passé." I constantly find myself in circles where the conversation turns to something a person heard on the radio and everyone around starts talking on the same topic. People are still listening...and radio is very much still cool. It just has an image problem, insecurity issues, and a lack of faith inside. Somebody needs to step out of the old 'tired' way of doing things and get creative, mix things up a bit (or a lot), and have FUN with it again!


Mike & Kelly, thanks much for taking the time to comment. As you both point out, there has to be a way to channel the consumer's love for radio into inspiring compelling programming. At its core, radio is magical. But we've got to start waving the wand again. Let's continue to the dialogue. Thanks for reading our blog.

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