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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« Thoughts About 2011 | Main | Retro Grade »


Ralph Cipolla

That's a very effective Matrix-generation metaphor, one I cannot wait to use on my next station visit, during the inevitable "Doing More With Less - Motivating Your-Already-Collectively-Thin and Individually-Spread-Too-Thin Staff." Ala a modified interpretation of Jack Welch's "10% Rule," a manager needs to idenitify those on his/her team that will not just "concede" their willingness to do more - he/she needs to find/ attract/ identify/ encourage/ motivate/ engage/ reward those whose daily diet includes extra helpings of "Red Pills."

Of course, this goes nowhere unless the manager is a red pill "pusher" and sports a bottomless jar of red pills in plain view on his/her desk.

reefer trailers

I call that real control. Keep pushing it.

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