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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« The C-Word | Main | Where’s Radio? »


Curtiss Johnson


Corinne Floyd

Perfect - I like your article. Social Media can be interesting when you get to know the people. However, you make 4 great points. We talk about building relationships while we are busy skipping from one person or comment to the next!


Thanks for the feedback, Curtiss and Corinne. As I've learned on the social media trail, good advice often comes from surprising sources. Thanks for reading our blog & commenting.

Brad Fallon

The value of social media is in the conversation. A few of us grew up to be comfortable writing into the void--but far more grew up to become talkers. We learn more and say more when we're in conversation.
In the "real" world, writing is meant to be read, thought about, and maybe even acted upon; not evaluated by one person and dumped into the recycling bin. Legal briefs go to the judge, financial analysis goes to lenders, etc..


Brad, thanks for chiming in. Great conversation is what we crave.

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