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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Paul Douglas

Smart take as usual Fred, thanks.

Art Mehring

I remember way back in the old days when Lee Michaels was at Burkhart/Abrams. He was our consultant at Rock 103 in Memphis. The one thing he kept telling us over & over again was "surf the trends." Try to anticipate, be the first there, but know when to bail and find the next trend while everyone else is just getting around to what you've already beat in the ground. I remember it well. I don't think that's changed. Once you go to "hyperdrive" it's hard to slow down to the speed of sound. Trendsurfing is alive & well in Messrs., Jobs, Zuckerberg & the Google Team.


Paul & Art, thanks for taking the time to comment. I saw that "Guitar Hero" has been cancelled, following the demise of "Rock Band." Even in the rapidly-moving gaming world, that's a fast exit. Appreciate you both reading our blog.

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