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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Dan Kelley

The Volkswagen spot did make me smile.

The Chrysler spot made me go "wow...I want to see that again."

Excellent production and a great message. Especially when, like you, I'm in Michigan.

Bob Bellin

The difference between cars and radio is that Detroit has retooled and is producing some really good, competitive products. Great marketing will spur interest and trial, but its the quality and value of the cars Detroit has designed and built that will truly change perception.

How does radio stack up to that comparison? Is its product better than its been in recent memory...perhaps ever?


Thanks Dan and Bob for taking the time to comment. I'm calling it "The 2-Minute Thrill" because the spot was truly inspirational. I would love to see radio re-develop a little swagger of its own, but yes, the product, content, quality, and uniqueness have to be there.

Mike Stern

Great spot but interesting to see Eminem teamed with Chrysler.

I'm curious how long until Chevy revisits the days of Seger's "Like a Rock" with something from Kid Rock.

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