But in Sunday’s Super Bowl, Chrysler may have coined an iconic phrase with their 2-minute tribute to the Motor City.
Talk about nailing it. Yes, the spot has won the Brand Bowl 2011 best in show among Twitter users.
But anecdotally, I am hearing from many friends – and many of you – who know where our company is based and what it means to us. Thanks for those nice calls, emails, and tweets. And thanks to Chrysler and Eminem for having the balls to say it.
This marketing gem may also be a signal of reinvigoration of the American car market, and perhaps the country’s historical love affair with cars. Given the automotive has historically been the top category for radio advertising, this may be a great omen.
Maybe you also noticed that one of the other highly popular Super Bowl spots was Volkswagen’s mini-Darth Vader ad that couldn’t help but make you smile.
Perhaps there are other messages in the fact that some of the best audience reactions were for car spots, as hard as that is to believe. And what it suggests is that a powerful marketing message can help energize just about anything. The American automakers. Chrysler. Detroit.