The media world is recovering, and radio is assessing its rates, its supply, and its demand.
Apparently, so is Sirius XM, reportedly doing much better these days.
Maybe this is why:
$5 a month?
Do you get a remote with a DJ and interns with that?
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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.
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The media world is recovering, and radio is assessing its rates, its supply, and its demand.
Apparently, so is Sirius XM, reportedly doing much better these days.
Maybe this is why:
$5 a month?
Do you get a remote with a DJ and interns with that?
The comments to this entry are closed.
This was definitely coming once the agreement expired. The consumer gets hit again.
Posted by: Rick Scott | Friday, February 11, 2011 at 10:33 AM
Not a revenue generator as much as a way to goose subscriber numbers. Notice it's not offered to NEW subscribers, just those who have dropped their service. Sirius XM often gives away free months of service to existing customers at the end of their subscription run in order to maintain subscriber numbers. And as Rick noted, there will be a rate raise in July (or sooner) which could also negatively impact subscriber counts.
Posted by: casual observer | Monday, February 14, 2011 at 10:29 AM