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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Dan Kelley

Some pretty strong reality there Fred..thank you for sharing.


Thanks for the comment, Dan. That video has a variety of problems that critics have harped on, but the overriding message is powerful. Appreciate you reading our blog.


We haven't courted the youth market in some time. There is a lost generation of consumers who either don't bother with us for many reasons or listen to us incrementally.

All lusting for the young aside, how do you combat this forward? What steps can and should be done? The answer to these questions lies in if the radio industry is willing to go into rebuilding mode with younger and more progressive thought and management leadership.

I Am

Blah, blah, same tired story generation after generation. Nothing has changed except the faces.


KD, thanks for the note. It's a cultural issue in radio because radio has neglected youth for SO long. (And has the radio industry simply written off an entire generation - or two?) And "blah blah" is right, because these are universal issues with a digital veneer. But radio did a wonderful job in previous decades being the voice of kids. Is that the case today?

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